2013 — 2015
MMU Dee Jay Club · Radio MMU
President of Radio MMU — where it started
built
Before any of the ventures, I was a computer-science student at Multimedia University who ran the campus internet radio station, Radio MMU, as its President. It grew to 150+ on-air deejays and 470+ members across Mandarin, Cantonese, English and Malay slots. With the Dee Jay Club I also staged the DJ Club Revathon — a marathon that turned seven mobile games (Angry Birds, Fruit Ninja, Diner Dash, Doodle Jump and more) into real-life, playable versions for the Masters of Rev Up 2013 competition.
what worked
The station reached listeners as far as Japan, the US and the UK, and the work drew real coverage — New Straits Times, Sin Chew Daily and Sinar Harian all ran features. It was the first time I felt the gap between a thing people are told about and a thing people show up for.
what didn't
It was a student club, not a business — I mistook the buzz of a good event for the grind of a real product. That confusion waited until Qtix to actually cost me money.
the lesson
Build things people show up for. A decade before running an NFT game studio, I was already turning games into experiences — the thread was there the whole time.





